Why Your Yacht Deserves the Right Market, Not Just Any Buyer

The single biggest driver of underperformance in a yacht sale is exposure to the wrong buyer pool — marketing broadly rather than precisely. A 60-metre explorer and a 60-metre party yacht are not competing for the same buyer, even at similar price points.

Confidential, targeted positioning consistently outperforms wide public listing for yachts above €10M, both on price achieved and on time to close.